Concern: How much copy or how many letters can be printed for a pull-up or roll up banner?
Answer: Retractable banners, often known as roll-up and Pull up banner printing, average a floor unit size (non-table top models which are shorter) is around 33 inches in width and 78 to 83 inches high. Mind you, this is an average, and there are all manner of sizes available today in addition to the ability to make custom retractable banner stands, so all of us are just positing an average size for this answer.
Once again, No later than this repeat what I often say, and that is that what is for the banner is more important than the design every time - inside of sensible design guidelines. You can say the right thing, when it's lost in poor design graphics, the best concept about the best mousetrap in the entire known universe will likely be lost because no one will take the time to find it in today's a hundred and forty character world.
Space-wise, you can put the 23rd Psalm with your pull-up banner, and probably the 24th, 25th, and 26th as well, but most show goers or retail shoppers is not going to stop to read it because there's just too much facts about the banner. The sound byte world we reside in over the 2nd decade of the 21st century has accustomed you to flashy, quick, punchy messages, which, if people catch our eye, then we delve deeper for more info, so you have anywhere from about two to five just a few seconds to catch someone's eye.
Once you've caught a potential consumer’s eye with your headline, now you need to address their subject of pain or pleasure that you are going to solve or increase. This could be a brochure, a video, or a short DVD as well as YouTube video they can read or view that tells these individuals a bit more about why they need your product or service.
Testing your message is always the best way to learn what to put on your banners or simply on your video or brochures. There are a couple ways this is certainly done, but the fastest way in the 21st century is definitely online using a pay per click advertising service like Google's AdWords, those little ads to the right of the organic search benefits that come up when you type in whatever product or service you're looking for to solve a problem or enhance your life.
Here's how you apply it. If you're familiar with AdWords already, it'll help, but Google also offers live help if you need it. You first create a Search engines account for AdWords, then it'll run you through the procedure of how to set up your ads, including targeting areas and also countries you want to test your marketing message in.
Your best train here would be to test ads and landing pages next to other ads and landing pages, a practice often known as split testing. You may want to first test ads against 1 another to see which ad pulls best, with either identical or different landing pages with discount codes that the purchaser can refer to if he decides to go to your main internet site to order the product or get more info on your provider.
You can split test several ads at a time, and sometimes you'll make a couple winners, or a clear winner. Rinse and repeat with some completely new ads. Also, keep track of which landing pages are offering you the most orders. Sometimes you'll find more tire kickers usually are coming from one landing page, but that more buyers are via another that is getting fewer click throughs, but as gross sales is what you need more than traffic, the winner would be the web site getting more sales, although you may want to find a way to continue to increase targeted visitors clicking through the landing page to your site as high traffic with high sales is optimal.
How does this relate to your retracting banner? If you have tested various headlines and copy on the net, duplicate the winning message onto your banner with some skilled design. It is nearly guaranteed that your banner will get traffic to your product or booth if you've done your own testing ahead of time.
One caveat. You're realistically featuring a topic on your banner, and not trying to make the sale with the over the top. Your salesman, video, or brochure should accomplish this, and they'll be patterned after your landing page, not your AdWords Ad. The AdWords ad is like a headline, along with the landing page is like the article or story. Don't confuse the 2 main, or your results will be less than stellar.