When looking for a video production company there are certain things which are important to be aware off. Firstly, look at the caliber of work from their portfolio / show reel, this is a great indication of what you could expect and the type of productions that the organization specialise in. You should then reference this with the project which you are working on, for instance, if you are seeking a brief promotional video then see exactly what solutions the provider provides that will help with this, such as digital grading, motion images, CGI and animation.
So what type of production do you want? When you've decided with this you should also take into consideration that the video is aimed at. Look at your audience, its important your video conveys the right message to the right audience. Most production companies will work together with you in the pre production stage that will help you deliver your message, which they then apply to the production and post production.
As soon as you have this you then must decide what platform you may use to display your film, web, DVD etc.. If you are making a video for your site it is advised that you don't make it too long people will shut off before getting your points across, if you do need a 20 minute video to your site one alternative is to split down the video into separate short movies that relate to various areas of the company / site. know more about animation company click here
Most video production companies will assist you to do so and discuss with you the best ways to effectively target your audience.
If you'd like the video onto a DVD then look at the best ways to showcase it. Just because the funding isn't that of a feature movie the DVD should still have that high end look.
Video production companies will in most part, tailor made the movie to fit your intended audience and reflect your business or brand.