One kind of direct marketing is direct mail marketing, in which promotional materials are mailed directly to potential customers. Other frequent types are postcards, flyers, and catalogs. The counterpart in the digital world is email marketing. Today’s marketing landscape is more digital. When executed properly, direct mail marketing may complement your other channels, helping your firm stand out and fostering stronger ties with its clientele. Know more about direct mail services in Santa Fe, NM.
How does direct mail advertising work?
The term “direct mail marketing” refers to any type of physical contact sent to clients with the goal of gaining their business. Your direct mailers don’t require much more than your name or company’s name, a clear call to action (CTA), and a mechanism for clients to get in touch with you. The next steps are up to you. You might choose to go all out or keep things simple.
When done properly, direct mail advertising, which takes various forms, may boost website traffic and conversions. Getting your company’s name in front of potential clients through direct mail may help increase brand recognition. Direct mail marketing may be effective when it is used to reach the right people.
If direct mail is still effective, why is that?
Entrepreneur, marketer, and best-selling author Neil Patel recently blogged about a study that looked at the average ROI for each marketing channel. Direct mail marketing efforts outperformed paid search and internet display advertisements, according to a recent study. Direct mail actually had the second-greatest return on investment (ROI), behind only social media by a single percentage point.
Compared to email’s 0.6% response rate, direct mail’s 5.3% response rate is far greater, according to other recent studies. So if direct mail is on the decrease, why is it still so successful?
Engaging in conversation via direct mail
Direct mail is an effective way to increase exposure to your advertising since customers have to engage with it physically to decide whether or not to toss it. Customers are more likely to keep a mailer if it contains a promotional offer, discount, or a call to action (CTA) that prompts them to bring the mailer to a business or restaurant.